Founded in the ’90s by a French count passionate about Romanian terroir, SERVE was the first private wine investment post-revolution and a pioneer in Dealu Mare. Known for reviving Fetească Neagră and creating iconic blends like Cuvee Charlotte, SERVE uses low intervention viticulture, crafting wines that define Romanian identity. Now led by the next generation—Silviana and Paul Badea—and winemaker Sabin Baniță, the winery continues its legacy with respect, innovation, and a mission to elevate Romanian wine on the global stage.