The Jolly Merchants

A specialist importer, wholesaler, agent and distributor supplying wine bars, restaurants, wine shops, delis, pubs and hotels with a wide range of quality wines. We are proud of our selection and focus on the wines of small, craft and low intervention producers from Central and Eastern Europe, the Balkans and the Black Sea and Mediterranean region. All are very dynamic and exciting, offering much to explore and discover, and backed by genuinely interesting stories. We look forward to having the opportunity to share them with you!

Georgiev/Milkov, Thracian Valley, Bulgaria

A craft winery project run by best friends and highly respected winemakers Petar Georgiev and Radostin Milkov, with a focus on terroir through old vines and single vineyard expressions of local Bulgarian grape varieties.

Zagreus Winery, Thracian Valley, Bulgaria

One of the first fully certified, organic wineries in Bulgaria with 120 ha of its own vineyards, For Dimitar Kostadinov and his team, it’s all about a relentless pursuit of quality while protecting nature. They are the ultimate Mavrud specialist in Bulgaria.

Odessos Urban Winery, Black Sea Coast, Bulgaria

One of the new wave of contemporary Bulgarian wineries, located in Varna and run by the brothers Georgi and Vladislav Vankov. They have а groundbreaking concept of working with carefully selected vineyards within 40 miles of the seaside city.

Logodaj Winery, Struma Valley, Bulgaria

Located in the very heart of Struma valley between Melnik and the ancient city of Heraclea Sintica. The winery was built in 1994 to focus on local grapes, and it’s become the ultimate specialist for Melnik 55 and also sparkling wines.

Bratanov Family Winery, South Sakar Mountain, Bulgaria

A father and his sons restored the family wine tradition after a break of 50 years. The winery’s own 44ha vineyards are located on the sunny hills of the South Sakar mountain. Head winemaker Maria Stoeva believes in 100% wild fermentation to express the best of this terroir. 

Crama Delta Dunarii, Dobrogea, Romania

A joint venture between Roberto di Filippo from Italy and Roberto Pieroni who has lived in Romania for many years. Together they have planted 20 ha near the town of Tulcea in Dobrogea region that are now organically certified.

Viticola Sarica Niculiţel, Dobrogea, Romania

Located in the oldest vineyard of Dobrogea, near the Danube Delta, this is a fantastic terroir where the loess soils, sunny days and constant breezes give a distinctive personality to the wines.

Crama Olterra, Dragasani, Romania

Crama Olterra has undergone major reconstruction in the last two years and has become a very significant winery in the Drăgășani DOC. Its focus is on the two signature grape varieties of the region – Negru de Drăgășani and Crâmpoșie Selecționată

Crama DeMatei, Dealu Mare, Romania

Located towards the eastern end of Dealu Mare, Crama DeMatei is built around the special terroir of three 40-year-old vineyards – Tegăneanu, Dumbala and Zorilor. These 80ha on clay, gravel and limestone soils shape the complex and intense personality of the wines.  

Zavec Brothers, Haloze, Slovenia

A family with long traditions, managing old vineyards in 4 locations – Vareja, Dravinjski vrh, Gorca and Podlehnik. Nowadays, third generation brothers Aleksander and Patrik Zavec, make low-intervention, terroir-driven wines.

Bodrog Borműhely, Tokaj, Hungary

Founded by Krisztián Farkas and János Hajdú in 2007 and located in Bodrogkisfalud. János is the head winemaker and Krisztián looks after the whole wine business, all based on their shared passion and friendship, as well as years of wine studies at university.

Ktima Apostolidi, Kavala, Greece

A long-established winery on the foothills of the Macedonian mountain basin, run by third generation Vasiliki and Efthymios Apostolidi, chasing the highest quality, terroir-driven wines possible. Today the family’s 16 hectares of vineyards are biodynamic, and Demeter certified.