The Jolly Merchants

The Jolly Merchants is a specialist importer, wholesaler, agent and distributer supplying wine bars, restaurants, wine shops, pubs and hotels with a wide range of quality wines and spirits.  We are proud of our selection and focus on bringing in the wines of small, craft and low intervention producers from Bulgaria, the Balkans, Central and Eastern Europe, the Black Sea and the Mediterranean region. All are very dynamic and exciting, with so much to explore and discover and full of genuinely interesting stories and producers.

We look forward to having the opportunity to share them with you!